Archive for November, 2010

Sharpie Goes Experiential

I really like this from Sharpie. Experiential works on so many levels – as well as promoting to the people at London Fashion Weekend who actually went along to design a bag the bag (with a giant Sharpie logo) will then be toted around for others to see. Simple yet massively effective.

Your Face Here

I think any piece of Marketing that can be personalised is brilliant.

It first came to my attention when someone sent me a certain interactive advert for Swedish Television licensing – you could basically upload a photo of you (or anyone you like) and watch as you became the hero of the world, praised by TV crews from around the world.

Although the link has now closed (after 45 million views) there is a sequel: http://en.tackfilm2.se/

and the advert had paved the way for a number of other thoroughly amusing, and clever, interactive adverts.

Here are two of my recent favourites:

http://www.beabondbaddie.com/default.aspx

http://www.icetruck.tv/news/index.php?id=1511938250

Jackassin’ around on Facebook

 

Oh, My, God – it was only a matter of time before someone did what Paramount have done!

It’s brilliant, it’s exciting, it’s ground-breaking and I love it.

They’ve created an app that allows Facebook users to create a profile where the characters from the film jump out of the page.

You can read more about it here at NMA

 

Welcome Back

Ok so there have been quite a few viral successes with musical ‘flash mobs’ over the last couple of years but T-Mobile’s latest is fairly sweet.

I was determined not to like it, simply because I watched Love Actually a couple of days ago and it reminded me of that, – but it is special in a heart-warming, gooey-inside kind of way. The kind of way that makes it nice to watch it at work when a colleague sends it onto you – which would explain why it’s had almost 3 million hits in less than a month.

T-Mobile, I will be flying into Gatwick on 22nd December – if you could just talk to Brando then I would be more than happy to be welcomed home!

Beware of the Cat

http://www.coloribus.com/adsarchive/ambient/whiskas-beware-of-cat-now-with-more-protein-14017455/

Nothing works better than word play if it’s done right – I like this from TBWA\Toronto advertising agency. These billboard were put up in dog parks around the US.

Kind of guerilla-esque.

Pop-up love

Here is an example of installation/ pop-up PR from Brando PR Agency.

Pop-up is one of the things that I’m currently in-love with as a PR technique. (as you can probably tell from the Sainsbury’s Tree-top store post) I see Pop-up a bit like a flash-mob, one that is acceptable to consumers as a marketing technique. Not only this, it has a feel of spontaneity that appeals to people who get bored of the day-to-day and the fact that it’s experiential helps new audience to become involved with the brand.

Pop up helps to achieve PR within PR, each company is not only promoting what it’s  done for the specific project, but is also gaining coverage for the brand as a whole, I know it’s an obvious thing to say but I find it so exciting that PR has moved into a realm where this is possible. In this particular case each company get’s to show off a little bit of CSR too.

In the case of this particular piece of PR, Brando describe,  “Unlike the whole pop up trend whereby something just opens up and then closes down leaving a trail of disappointment, this is more like a flash sale. It opens with a bang, everyone gets excited and then leaves you begging for more like a half finished kiss with Johnny Depp.”

I think the whole point of anything Pop-up is that it’s interactive so it gets people talking, and helps a company to reach a wider audience just because people want to be part of the experience. Whatever the pop-up if people like it they will remember it, and if that’s the case the company has gained a new consumer in the long run.

The Future of PR – the brand You

This video was made in 2007 and for the last two minutes advises PR professionals how to start entering the online world of transparency.

Watching the video all I could think is…well yeh, of course… which goes to show how quickly everything’s moving in the world of PR. It’s a demonstration of how important it is to try and stay one step ahead of the game because in 2010 you don’t just need to have uploaded a piece of video to YouTube, you need to have a blog a twitter, a flickr, and everything else in between – the fun thing about it is how much freedom there now is to experiment, to create what you want to create and give it ago. Unless you get it completely wrong it’s only going to reflect well on you.

The point is that you as an individual and a professional, become a transparent, well represented brand.