Your Face Here

I think any piece of Marketing that can be personalised is brilliant.

It first came to my attention when someone sent me a certain interactive advert for Swedish Television licensing – you could basically upload a photo of you (or anyone you like) and watch as you became the hero of the world, praised by TV crews from around the world.

Although the link has now closed (after 45 million views) there is a sequel: http://en.tackfilm2.se/

and the advert had paved the way for a number of other thoroughly amusing, and clever, interactive adverts.

Here are two of my recent favourites:

http://www.beabondbaddie.com/default.aspx

http://www.icetruck.tv/news/index.php?id=1511938250

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