Don’t forget print

With all the modern PR solutions making waves at the moment (see this article from PR Week for example) it’s easy to forget the value of a good-old-fashioned, well-timed, topical article – yes…in print.

Here’s one of my recent favourites from Cow PR, London:

http://www.thisiscow.com/2011/01/need-to-build-to-an-igloo-ask-go-outdoors/

 

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