Helping to decide where to commit efforts, channelling creativity, connecting the various comms disciplined which must be integrated and interlinked – this is what is crucial to today’s campaigns.

This is a quote that, I think, sums up one of the main difficulties facing people trying to make it in today’s rapidly evolving world of communications.

Taken from Drew Benvie’s blog (managing director, 33 Digital) which you can find here, http://theblogconsultancy.typepad.com/.

I think it goes to show that, no matter what discipline you want to end up in there’s value in gaining as much of a variety of experience as possible.

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