If you can use social media then so can we

I was really pleased to read this article in PR Week this morning – http://www.brandrepublic.com/news/1084208/Met-Police-focuses-dissuasion-strategy-guards-against-riots/?DCMP=ILC-SEARCH

Unless you’ve had your head buried in the sand for the last couple of weeks, you’ll know that various forms of social media have been blamed for helping to grow the London riots that started in Tottenham on 6th August – into five-days of chaos throughout several London Boroughs.

It’s inevitable that popular communication tools are used in this way – social media is just a better way to reach lots of people than word of mouth. So it’s nice to see that the Met Police fought fire with fire.

Social media is part of life and it can be used for good and bad – the same as any other communication tool ever has since the beginning of time.

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