Author Archive

I know this is an advert, but it would be an AMAZING PR stunt too


The Joy of Books

It’s been a while, but I need to get started again. I’ve read so many awesome books since I started this blog and failed massively at updating it regularly…so here’s a little video to sum up my feelings towards books in some way and to act as an ice breaker for subsequent eratic but empassioned posts

Pinterest drives more traffic that Google+, YouTube and LinkedIn!

Pinterest drives more traffic that Google+, YouTube and LinkedIn!

Interesting, very interesting.

I love the fact that this is what social media does. The high volume of traffic is actually referral traffic – people coming to the sight from somewhere else (a click through – either from an email, an article like this one or a stranger’s blog).

That’s the whole point of sites like these, and the sites that have taken off in the last couple of years (Twitter is a prime example). It’s viral, people want to be ahead of the curve, or at least with the curve. I’ve just requested an invitation to join myself!

Tropicana’s latest PR stunt

Tropicana’s latest pr stunt

Way to brighten the day Tropicana…and get some awesome coverage!

Contrex viral and experiential campaign

This is genius. I love it!

Olympus embrace social media

The project is simple – and it’s the simple plans that are always the best. Give 1000 social media users, bloggers and photographers each one of the new Olympus Pen Ready cameras – give them a range of sites and tools that allow them to upload and share the pictures they take and hey presto – word spreads. With 1000 people Tweeting, Facebooking and blogging their pictures – not to mention using instagram – Olympus have reached a much bigger audience of second, third and random connections without it costing more than a camera and the postage.

I first found out about the Olympus Pen Ready Project on Tumblr – where I have a blog for my own fun. I use Tumblr to follow random people – people who post videos and pictures they like – and if I like them too I follow. So while I’m a connection I find myself reading stories from the US, Australia, Japan and the UK. It’s one of my US followees taking part in the project that first alerted me to it.

Olympus have a Pen Ready project blog on Tumblr – but they also utilise Flickr, Twitter, Instagram and Facebook – they know their audience and they’re using the social media that works for their target and for their product and project.

I think this is a genius campaign that shows Olympus to be in touch with modern technology and a modern audience.

And I’m just keeping my eyes peeled to see when they bring the project over to the UK (HINT HINT).

Facebook Places vs FourSquare

I find it a real shame that Four-Square has been trupmed by Facebook Places. I can see a strategy behind Four-Square…advertising, promotion…and a benefit to the user.

But  it just can’t trump showing off to your mates, and the seemingly constant need to update people with your latest movements (from bed to the pub in the case of most of my Facebook friends). At least FourSquare seems to have a point.