Pop-up love

Here is an example of installation/ pop-up PR from Brando PR Agency.

Pop-up is one of the things that I’m currently in-love with as a PR technique. (as you can probably tell from the Sainsbury’s Tree-top store post) I see Pop-up a bit like a flash-mob, one that is acceptable to consumers as a marketing technique. Not only this, it has a feel of spontaneity that appeals to people who get bored of the day-to-day and the fact that it’s experiential helps new audience to become involved with the brand.

Pop up helps to achieve PR within PR, each company is not only promoting what it’s  done for the specific project, but is also gaining coverage for the brand as a whole, I know it’s an obvious thing to say but I find it so exciting that PR has moved into a realm where this is possible. In this particular case each company get’s to show off a little bit of CSR too.

In the case of this particular piece of PR, Brando describe,  “Unlike the whole pop up trend whereby something just opens up and then closes down leaving a trail of disappointment, this is more like a flash sale. It opens with a bang, everyone gets excited and then leaves you begging for more like a half finished kiss with Johnny Depp.”

I think the whole point of anything Pop-up is that it’s interactive so it gets people talking, and helps a company to reach a wider audience just because people want to be part of the experience. Whatever the pop-up if people like it they will remember it, and if that’s the case the company has gained a new consumer in the long run.

The Future of PR – the brand You

This video was made in 2007 and for the last two minutes advises PR professionals how to start entering the online world of transparency.

Watching the video all I could think is…well yeh, of course… which goes to show how quickly everything’s moving in the world of PR. It’s a demonstration of how important it is to try and stay one step ahead of the game because in 2010 you don’t just need to have uploaded a piece of video to YouTube, you need to have a blog a twitter, a flickr, and everything else in between – the fun thing about it is how much freedom there now is to experiment, to create what you want to create and give it ago. Unless you get it completely wrong it’s only going to reflect well on you.

The point is that you as an individual and a professional, become a transparent, well represented brand.

Clever, clever Barclays

Ok, so it is slightly old news (nearly 10 months now) but this great bit of PR has stuck in my mind ever since I read about it in PR Week (where I’ve taken the article from).

During the height of the recession, when money worries were foremost in the minds of the majority of consumers, the boss of Barclays turned down his bonus. It’s not like banks hadn’t been in the limelight for laying off staff, previously forbidden mergers, loans from the tax payer, so what a genius move to say, ‘No, I don’t want to take this money while consumers are struggling’.

Instant integrity in the eyes of shareholders and tax payers; a boost to the man himself; to the Barclay’s brand and it makes competitors look bad all in the same simple action of shaking your head and releasing a well timed statement.

Other banks, who had already watched their reputation suffer in the public limelight while Barclays stood quietly in the background, were left flailing to follow suit – whether they’d intended to do it all along or not it certainly looks like their hands have been forced by Varley and Diamond’s actions.

Made of Meaner Stuff

I’m not always a fan of car adverts – often they say too much about too little – but Skoda just do it for me most times. This is the follow up to their ‘Full of lovely stuff’ advert, and shows the meaner side of the new Skoda Fabia VRS.

I love successful follow-up adverts – the BT ads are another example of this – and this one is a great continuation of the Skoda story. I think it all makes for better and more consistent brand buildingand shows a faith in what they’ve already achieved. By following the same thread through a number of adverts companies encourage consumers to recall not one but two adverts, buy-one-get-one-free air-time.

Heres the link to the last one if you’ve not seen the scrumptious looking prequel to Made of Meaner Stuff.

Sainsbury’s Tree House (Cake Group) – Love it

It happened a few months ago, but I still absolutely love this idea. I’m all for off-the-wall ideas, the ones that make you sit back and think, ‘that’s genius’ because it’s so unexpected – I think it’s one of the best things and PR company can do to make people sit up and pay attention AND, more importantly, get people talking.

Going on my experiences, if someone told me there was a Sainsbury’s tree house in my local park then I would be down there like a shot. It would be all over facebook in an instant and it would make me remember the message that Sainsbury’s is trying to get across far more effectively than another boring – ‘look how environmentally friendly we are’ – statement.

Cake Group were the masterminds behind this one, built in Hainault Forest, Essex in July 2010.

Hello world! Just a brief explanation

Welcome to my latest blog (yes I know it sounds greedy and it is exactly that). PRuttony is my diary of all of the things I love about PR and my almost obsessive, if not completely enjoyable, habit of wasting hours on end looking at my various favourite PR related blogs, magazines, websites and companies.

So much like gluttony (which is also enjoyable, but not in any way necessary) here are all of the things I have and will come across in an attempt to feed my PR greed.