Posts Tagged ‘ Business ’

If you can use social media then so can we

I was really pleased to read this article in PR Week this morning – http://www.brandrepublic.com/news/1084208/Met-Police-focuses-dissuasion-strategy-guards-against-riots/?DCMP=ILC-SEARCH

Unless you’ve had your head buried in the sand for the last couple of weeks, you’ll know that various forms of social media have been blamed for helping to grow the London riots that started in Tottenham on 6th August – into five-days of chaos throughout several London Boroughs.

It’s inevitable that popular communication tools are used in this way – social media is just a better way to reach lots of people than word of mouth. So it’s nice to see that the Met Police fought fire with fire.

Social media is part of life and it can be used for good and bad – the same as any other communication tool ever has since the beginning of time.

Advertisements

Third Sector

I think one of the most cavenous differences in small vs large organistations that I’ve come across is in charity and not-for-profits.

Obviously the small-fry always struggle more than than the big-boys whatever the sector or industry – but at least you can hope to find a niche for your business in industry.

In third sector (and I say this from experience as an ex-employee of one of the small-fry) the case isn’t fitting the niche, ‘coz you aren’t necessarily in a position to give something back. What you need to do is prove you’re worthy of the regular/ one-off/ occasional bit of support from Joe Bloggs who works 40 hours a week for his precious pennies.

Have a look at this – it’s in PR week this week and my opinions on it are totally split.

On the one hand I say “good on you – if you have the means to advertise and get peoples’ attention then you should. The more people you can reach through advertising, the more people you can help.”

From a supporters point of view I say – “stop sending me updates, expensive letters and calling me once a month to beg for more money – I’m already giving you what I think I can afford and I’d rather it wasn’t wasted getting in touch with me.”

From the Point of view of the small-fry in the sector I say, “No money means you develop alternative ways of attracting new supporters. Try a bit of outreach and don’t forget to beg the businesses who could benefit from a bit of a boost to their Corporate Social Responsibility achievments. Spending loads of money isn’t the only way.”