Posts Tagged ‘ Frank Cafe ’

Pop-up love

Here is an example of installation/ pop-up PR from Brando PR Agency.

Pop-up is one of the things that I’m currently in-love with as a PR technique. (as you can probably tell from the Sainsbury’s Tree-top store post) I see Pop-up a bit like a flash-mob, one that is acceptable to consumers as a marketing technique. Not only this, it has a feel of spontaneity that appeals to people who get bored of the day-to-day and the fact that it’s experiential helps new audience to become involved with the brand.

Pop up helps to achieve PR within PR, each company is not only promoting what it’s  done for the specific project, but is also gaining coverage for the brand as a whole, I know it’s an obvious thing to say but I find it so exciting that PR has moved into a realm where this is possible. In this particular case each company get’s to show off a little bit of CSR too.

In the case of this particular piece of PR, Brando describe,  “Unlike the whole pop up trend whereby something just opens up and then closes down leaving a trail of disappointment, this is more like a flash sale. It opens with a bang, everyone gets excited and then leaves you begging for more like a half finished kiss with Johnny Depp.”

I think the whole point of anything Pop-up is that it’s interactive so it gets people talking, and helps a company to reach a wider audience just because people want to be part of the experience. Whatever the pop-up if people like it they will remember it, and if that’s the case the company has gained a new consumer in the long run.