Posts Tagged ‘ online ’

Your Face Here

I think any piece of Marketing that can be personalised is brilliant.

It first came to my attention when someone sent me a certain interactive advert for Swedish Television licensing – you could basically upload a photo of you (or anyone you like) and watch as you became the hero of the world, praised by TV crews from around the world.

Although the link has now closed (after 45 million views) there is a sequel: http://en.tackfilm2.se/

and the advert had paved the way for a number of other thoroughly amusing, and clever, interactive adverts.

Here are two of my recent favourites:

http://www.beabondbaddie.com/default.aspx

http://www.icetruck.tv/news/index.php?id=1511938250

Advertisements

The Future of PR – the brand You

This video was made in 2007 and for the last two minutes advises PR professionals how to start entering the online world of transparency.

Watching the video all I could think is…well yeh, of course… which goes to show how quickly everything’s moving in the world of PR. It’s a demonstration of how important it is to try and stay one step ahead of the game because in 2010 you don’t just need to have uploaded a piece of video to YouTube, you need to have a blog a twitter, a flickr, and everything else in between – the fun thing about it is how much freedom there now is to experiment, to create what you want to create and give it ago. Unless you get it completely wrong it’s only going to reflect well on you.

The point is that you as an individual and a professional, become a transparent, well represented brand.