Posts Tagged ‘ pr week ’

Third Sector

I think one of the most cavenous differences in small vs large organistations that I’ve come across is in charity and not-for-profits.

Obviously the small-fry always struggle more than than the big-boys whatever the sector or industry – but at least you can hope to find a niche for your business in industry.

In third sector (and I say this from experience as an ex-employee of one of the small-fry) the case isn’t fitting the niche, ‘coz you aren’t necessarily in a position to give something back. What you need to do is prove you’re worthy of the regular/ one-off/ occasional bit of support from Joe Bloggs who works 40 hours a week for his precious pennies.

Have a look at this – it’s in PR week this week and my opinions on it are totally split.

On the one hand I say “good on you – if you have the means to advertise and get peoples’ attention then you should. The more people you can reach through advertising, the more people you can help.”

From a supporters point of view I say – “stop sending me updates, expensive letters and calling me once a month to beg for more money – I’m already giving you what I think I can afford and I’d rather it wasn’t wasted getting in touch with me.”

From the Point of view of the small-fry in the sector I say, “No money means you develop alternative ways of attracting new supporters. Try a bit of outreach and don’t forget to beg the businesses who could benefit from a bit of a boost to their Corporate Social Responsibility achievments. Spending loads of money isn’t the only way.”

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Clever, clever Barclays

Ok, so it is slightly old news (nearly 10 months now) but this great bit of PR has stuck in my mind ever since I read about it in PR Week (where I’ve taken the article from).

During the height of the recession, when money worries were foremost in the minds of the majority of consumers, the boss of Barclays turned down his bonus. It’s not like banks hadn’t been in the limelight for laying off staff, previously forbidden mergers, loans from the tax payer, so what a genius move to say, ‘No, I don’t want to take this money while consumers are struggling’.

Instant integrity in the eyes of shareholders and tax payers; a boost to the man himself; to the Barclay’s brand and it makes competitors look bad all in the same simple action of shaking your head and releasing a well timed statement.

Other banks, who had already watched their reputation suffer in the public limelight while Barclays stood quietly in the background, were left flailing to follow suit – whether they’d intended to do it all along or not it certainly looks like their hands have been forced by Varley and Diamond’s actions.