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The project is simple – and it’s the simple plans that are always the best. Give 1000 social media users, bloggers and photographers each one of the new Olympus Pen Ready cameras – give them a range of sites and tools that allow them to upload and share the pictures they take and hey presto – word spreads. With 1000 people Tweeting, Facebooking and blogging their pictures – not to mention using instagram – Olympus have reached a much bigger audience of second, third and random connections without it costing more than a camera and the postage.

I first found out about the Olympus Pen Ready Project on Tumblr – where I have a blog for my own fun. I use Tumblr to follow random people – people who post videos and pictures they like – and if I like them too I follow. So while I’m a connection I find myself reading stories from the US, Australia, Japan and the UK. It’s one of my US followees taking part in the project that first alerted me to it.

Olympus have a Pen Ready project blog on Tumblr – but they also utilise Flickr, Twitter, Instagram and Facebook – they know their audience and they’re using the social media that works for their target and for their product and project.

I think this is a genius campaign that shows Olympus to be in touch with modern technology and a modern audience.

And I’m just keeping my eyes peeled to see when they bring the project over to the UK (HINT HINT).